Earthchimp
30×Influencer Sourcing Increase
Challenge
Earthchimp is a lean Irish DTC brand selling organic vegan protein powder in the competitive US market. Their primary growth channel is influencer marketing—but as a small team based in Ireland trying to scale in the US, they faced a critical constraint: influencer operations couldn't scale manually.
Pain Points
- Manual platform scrolling: Hours spent searching Instagram, YouTube, and Amazon for creators
- Low throughput: Could realistically source ~10-20 prospects per week manually
- Geographic blindspot: Ireland-based team struggled to validate if creators were truly US-based
- Manual metric collection: Team visited each influencer post to record likes, comments, views
- 50k influencer database underutilized—no operational capacity to nurture or re-engage
The Strategic Constraint: Without automation, Earthchimp's influencer marketing would remain a time-intensive, low-ROI channel—unable to compete against well-funded brands with large marketing teams and agencies.
Client Profile
- Industry
- Consumer Packaged Goods (Organic vegan protein powder)
- Scale
- Small startup (2-10 employees), 100k+ units sold
- Sponsor
- Dave McGeady, Founder
Solution
Allyato designed and deployed an AI-powered influencer intelligence system consisting of four integrated n8n workflows that transformed influencer operations from manual chaos to automated scalability.
Instagram Creator Discovery (AI-Filtered)
Apify scraping + OpenAI screening: 20+ validated prospects daily with niche classification and reason-to-include.
YouTube Creator Discovery (AI-Filtered)
YouTube scraper with strict AI verification—must be US-based with explicit proof, personal brand, clear value proposition.
Campaign Performance Tracking
Real-time metrics scraping + AI sentiment analysis across Instagram and TikTok. Weekly optimization vs. quarterly manual reviews.
Email Validation Automation
ZeroBounce batch validation for 50k database—higher deliverability and better sender reputation.
Timeline
4 systems live over ~3-4 month period (ongoing)
Investment
Upwork hourly retainer (ongoing partnership)
Results
Strategic Impact
- Small Irish brand now has influencer intelligence capabilities matching brands 10× their size
- Proved influencer marketing as scalable, ROI-positive channel
- Currently deploying same systems for European market expansion
Operational Metrics
- 30× sourcing increase: 10-20/week → 600+/month potential
- 20+ AI-validated prospects delivered daily
- 20-30 hours/week freed up for marketing team
- Real-time optimization: Weekly automated dashboards with niche/sentiment analysis
Financial Impact
- Near-zero marginal cost: LLM tokens + Apify credits (pennies per prospect)
- Avoided hiring 2-3 additional FTEs for influencer operations
- Cash preserved: €60-90k/year in salary costs (critical for bootstrapped startup)
- Systems still running and evolving (Oct 2024 → present)
Testimonial
"Before Allyato's automation, we were spending 20-30 hours per week manually researching influencers and tracking campaign performance. Now we get 20+ AI-validated prospects delivered daily with real-time performance tracking across Instagram, TikTok, and YouTube. The systems have become the backbone of our influencer strategy."
Renzel Baltazar
Marketing Team, Earthchimp