Wells
€500kLoss to Profit in 12 Months
Challenge
Wells had acquired an aesthetics services business generating €1.8M in revenue but losing €500k annually. Simultaneously, they were launching nutrition services across 40 locations. Both operations faced existential challenges, with senior leadership demanding proof of viability or shutdown.
Pain Points
- 40% capacity utilization—empty appointment slots killing profitability
- Lead generation chaos: 8 hours/week manually extracting leads from Gmail inbox
- Peak campaigns generated 800 leads/week—completely overwhelmed manual process
- Uncontrolled treatment materials costs underestimated by 20%+ on P&L
- Nutritionists using generic printed templates, wasting 30+ minutes per appointment
The Strategic Constraint: Leadership had a 12-month window to prove both businesses could be profitable—or they would be shut down.
Client Profile
- Industry
- Healthcare services (nutrition + aesthetics)
- Scale
- 40 locations (nutrition) + 14 locations (aesthetics)
- Sponsor
- Sonae MC Leadership
Solution
While simultaneously running both P&Ls, Allyato built an integrated suite of automation systems in Microsoft Power Platform—at near-zero incremental cost.
Lead-to-Booking Automation
Automated lead capture, enrichment, CRM integration, and email sequences. Freed up 8 hours/week for outbound sales calls.
Treatment Materials Tracking App
Mobile app for real-time product usage logging, automated inventory alerts, and ordering workflows.
Nutritionist Clinical App
Guided clinical journey from client objectives to personalized meal plan generation. Saved 10+ minutes per appointment.
'Bring a Friend' Referral Program
Automated referral tracking and reward system—zero paid advertising cost for incremental clients.
Timeline
6-month deployment period (while managing day-to-day P&L)
Investment
€0 incremental technology cost (Power Platform already licensed)
Results
Strategic Impact
- €500k+ EBITDA swing: From -€500k annual loss to EBITDA positive in Year 1
- Aesthetics business saved from shutdown; remained profitable post-handoff
- Nutrition business grew 40% YoY in Year 2
Operational Metrics
- Utilization doubled: 40% → 80% across aesthetics locations
- Bookings 2× in peak periods (800 leads/week × 67% phone conversion)
- 3,400+ hours/year saved via nutritionist app (~1.7 FTEs)
- No-show rate reduced 5 percentage points
Financial Impact
- Revenue growth drove 65% of turnaround
- Materials costs cut 50% through tracking app + brand partnerships
- ROI: Infinite (€500k turnaround on €0 incremental investment)
- Nearly doubled aesthetics technician headcount to serve new volume
Testimonial
"The automation systems Allyato built — from lead-to-booking workflows to materials tracking and nutrition appointment management — gave us both efficiency gains and financial control. We went from spending 20-30 hours per week on manual processes to having real-time operational dashboards. The impact on our bottom line was immediate and sustained."
Vera Franco
Services Lead, Wells (Sonae MC)